Agency Using Google Properties For SEO And Internet Marketing
If you are looking for your internet marketing, online marketing,
digital marketing or SEO agency to help you get what YOU want - more
phone calls or email inuquires or walk-ins or online sales - then make
sure that they use various Google assets to help you achieve your
goals. This is not necesarily restricted to just Google
Search Console, or Google Ads (formerly AdWords).
There are many more properties which can be used to help you gain a
competitive edge over your local and/or national competitors who want
that same coveted prospective lead for a new customer or client!
Some of these include:
Below you will see some examples of how Google-controlled properties
are helping businesses (which serve local or national or even
state-wide audiences) get more leads from intelligent online marketing.
These digital assets and web properties are not necessarily going to
generate leads in a stand-alone fashion. Rather, they are created and
used as part of a larger strategy to help give the business a way to
get more leads both from the search engines as well as other ways.
Maps (tied in with the Google Business Profile - formerly
Google My Business)
- YouTube playlists
- Customized Google Maps such as using driving directions to
take visitors from known landmarks to a specific location
- Google reviews
- Google MyMaps
- Much more
Playlist for local example:
This business offers a state-approved online drivers ed course in
Illinois for those who don't yet have their licenses between the ages
of 18 to 20 years old. Using a playlist about a
high-population city like Chicago helps showcase various
driving situations around the city (both good and bad driving), and the
playlist intersperses helpful driving tips from the business' videos on
its own YouTube channel. The playlist then links to the Chicago
page on its website inside the playlist description.
Driving Directions Example
This attorney in West Texas represents those charged with crimes. Due
to the nature of West Texas, a 2-hour drive to his office touches on
roughly 10 different counties. In order to make his website
relevant to that county, there is a driving
directions map embedded on his website showing the directions
from that county's courthouse to his office.
playlist for national example:
This business sells dog seat covers for SUVs, trucks, and other
automobiles. One way to evoke emotion is to include its
videos along with videos featuring dogs specific to the makes and
models of vehicles that the seat covers fit. In this case, the playlist for the Toyota Sequoia
has such a mix of videos.
Service Area Map Example
This is an example of a business which provides services locally, but
at customer's locations - not at a static location. In this case it
offers commercial heating and cooling HVAC services in a define area.
You can see how the Map shows the geographic area
Local Auto Dealership Example:
Certain business categories for local businesses are given extra
features inside their Google Business Profiles. One such
example is auto dealerships. This
link is included with the Google Business
Profile (Maps listing) to showcase automobiles for sale which are
uploaded directly to the Google business listing. It permits a
breakdown into sub-categories by the make of vehicle such as BMW,
Lexus, Toyota, etc.
All Google Business Profile verified listins are permitted to create a
"micro" website which combines the assets uploaded to the Business
profile (Maps) listing. These include photos, map of location, reviews,
images, and sometimes assets like menus (if a restaurant) and more.
is one such example for an attorney who serves
both local audiences with trial representation and family law (divorce,
custody, prenup agreements) as well as national audiences who need
representation for Federal healthcare fraud.
Business.site Example Including Menu:
Like the above attorney micro-website permitted by the Google Business
Profile, this business has a full restaurant and bar as part of its
larger strip club and cabaret business. When you click the link
you will see the micro-website including the menu items as well as
photos, recent reviews, a write-up about the business, a click-to-call
button and an embedded Map.
Photos Inside The Google Business Profile Listing Example:
Google Business Profiles want to see geo-tagged photos for local
businesses (showing relevance to the desired geographic area) as well
as uploaded Photos being segmented by the provided category. In this
example, a luxury custom home builder's Maps listing
has photos tagged into the provided categories of:
- By The Owner
- Street View & 360
Business Profile Ask A Question:
When a prospective client or customer searches a local company name, a
verified Business listing often shows up on a deskop or laptop with the
Knowledge Graph. This permits a searcher, who is logged into
Google/Gmail/Android, to "ask a question" directly to the business
listing. Many SEO agencies don't even know this exists, let alone train
their clients on how to use this to get direct traffic and indirect
traffic to the website (by improved SEO rankings showing interactivity
with prospective customers/clients). This video production
company has learned how to answer questions about its various video
services by answering
prospects' questions such as you see here at this link.
YouTube Videos For Ranking:
This company manufactures Made In USA clothing for active wear and cold
weather situations. This recently-uploaded video is now
ranking #2 for its desired keyword phrase.
Ads In YouTube:
This company does advanced interactive user design and experience
marketing projects for major companies and sports teams across the
United States. A recent video shows their recap for enhancing indoor
golf experiences, so the company chose to have the video promoted across the
country (via YouTube ads) to reach others watching videos about
immersive experiences, experience design, and enhancing entertainment
value for physical locations.
Some clients need help cleaning up their individual names or business names in the search results. Here is one such example of ranking a Google property for a personal name,
which needed when a mistake got out of control and hurt the reputation
of an attorney/insurance agent due to a family dynamic that had nothing
to do with his business.
If any of the above examples resonate with you as a way to help
grow your business then contact the online marketing and SEO agency
which knows how to use these Google properties to help your business
goals. Click here to get started today.